DraftKings joined the world of NASCAR earlier this month, now DraftKings is upping the stakes in the world of horse racing. On Friday, Belmont Stakes announced that daily fantasy sports website DraftKings will be the title sponsor of the 147th Belmont Stakes being held in New York from June 4th to June 6th. Specific terms of the deal with the New York Racing Association were not divulged.
In addition to the sponsorship deal, DraftKings will give away a one-of-a-kind VIP package to this Saturday. Draft Kings is awarding the package in a “Fantasy Come True Hospitality Contest” in a DraftKings daily fantasy sports MLB contest being held this Saturday.
DraftKings Exposure Brings Awareness to Horse Racing fans
The deal will bring enormous additional exposure to DraftKings, which will see millions of racing fans and casual observers tuning in to see if American Pharaoh can take down the Triple Crown on June 6th for the first time in 37 years of horse racing. American Pharaoh won the Kentucky Derby and the Preakness Stakes earlier this month. The Belmont Stakes race will be broadcast in the United States on NBC.
The DraftKings title sponsorship will include a prestigious “presenter” role, which will lead to DraftKing logos being ubiquitous during the three day event. Branded DraftKings logos will be seen at the Belmont Stakes starting gate, as well as on branded Belmont Stakes apparel on horses and crew members. A DraftKings logo is currently viewable as the featured image on the Belmont Stakes webpage.
On the new deal, DraftKings CEO Jason Robins said in a statement, “The Belmont Stakes is one of the premier events in sports and we’re thrilled to be a part of this year’s festival that will culminate with a historic run for the Triple Crown. This partnership allows us to offer our Draft Kings community even more one-of-a-kind experiences that they will never forget and introduce our offerings to new sports fans across the country.”
Belmont Stakes Prize Package
DraftKings is making sure its players have a chance to benefit from this sponsorship. DraftKings players will be able to enter an upcoming MLB contest at DraftKings to qualify for the Belmont Stakes package. The qualifier, which is currently labeled as a “Belmont Stakes VIP Experience” in the DraftKings lobby will award a $2,000 experience to the winner as well as regular cash prizes to runners up.
The lucky winner of the contest will receive a VIP package that will award four tickets to the VIP hospitality area at Belmont Park which includes Winner’s Circle access. Also given away as part of the package will be Paddock passes, tickets to the Post-Position Draw on June 3rd as well as tickets to the Jockey Dinner and New York City Yacht Cruise on June 4th.
Participants can enter the MLB contest, which will be held on May 30th at 7:15 PM ET, for just $3. Players will need to draft their lineup and stay under a $50,000 salary cap.