While DraftKings continues to primarily known as a daily fantasy sports site, the brand is quickly becoming a force in the sports betting world. After launching online sportsbetting in New Jersey during August, the company has now expanded into the world of retail sportsbooks, with new sportsbooks in Mississippi and New Jersey introduced over the last week.
The new sportsbooks mark the first time that DraftKings has went live with a retail sportsbook, which are brick and mortar locations where bettors can place wagers.
We've just taken our first on-property wager in the US! Giants' Hall of Famer Harry Carson officially opens the Kambi-powered DraftKings Sportsbook at Resorts in New Jersey and places a $10 bet on the New York Yankees to win the 2019 World Series at 7/1. pic.twitter.com/M5NpOI5Y5n
— Kambi (@KambiSports) November 20, 2018
DraftKings Sportsbook in Mississippi
The first DraftKings sportsbook began taking wagers on November 16th in Mississippi at the Scarlet Pearl Casino Resort located in D’lberville Mississippi. The sportsbook parlays the DraftKings brand name and is officially known as the DraftKings at Scarlet Pearl Sportsbook. The location uses the old PRL Bar site and features seventeen 65 inch TVs and twelve 80 inch screen TVs.
With the launch, the sportsbook will house three sports betting windows with other features including sports betting kiosks on the horizon. At a later date, the casino will also introduce an online sports betting app that can be utilized in the casino.
DraftKings first New Jersey retail sportsbook
The latest sportsbook launched by DraftKings over the last week was The DraftKings Sportsbook at Resorts, which began taking bets on November 20th, meeting the goal to launch before the Thanksgiving Day games. The sportsbook was built in two months and costs “many millions of dollars.”
The new location of the Resorts Sportsbook is a huge upgrade from the previous sportsbook operated by the casino, which was a makeshift location after New Jersey quickly legalized betting last summer. The new location, which is next to the East Wind Asian restaurant near the boardwalk entrance, features an area for 400 guests and five betting windows in its 5,000 square foot lounge.
In addition to the five betting windows, there are 12 self-betting kiosks. The sportsbook contains 1,000 square feet of televisions, the equivalent of 135 big screens. Guests can also enjoy stadium seating and built-in phone chargers.