DraftKings, who is attempting to dethrone FanDuel and become the undisputed world’s top daily fantasy sports site, has come to terms on a deal that will give them the exclusive right to advertise on ESPN properties beginning in 2016.
Topic: ESPN
ESPN Welcomes Cynthia Frelund as New DFS Host
When DraftKings partnered with ESPN back in early April for a rumored $250 million, one of the benefits touted at the time was how ESPN could bring daily fantasy sports to new levels. This week the industry got a taste of what the new world would like when a new ESPN fantasy sports analyst, Cynthia Frelund, was introduced to the ESPN team.
DraftKings Founders Make Appearance on CNBC’s Mad Money
On the heels of last week’s NASCAR deal, DraftKings founders Jason Robins and Matt Kalish stopped by and spoke with Jim Cramer, the eccentric host of CNBC’s Made Money about their position on the 2015 CNBC Disruptor 50 list — companies that are innovating and revolutionizing the landscape of their respective businesses.