The third largest daily fantasy sports site, Yahoo, has received a license to operate daily fantasy sports in the United Kingdom. Legal Sports Reports reports that the license was approved with little announcement. In receiving a UK license, Yahoo joins DraftKings and FanDuel with offerings in the United Kingdom, which launched in early 2016.
One of the first indications of the news didn’t even come from Yahoo Daily Fantasy but from a DFS enthusiast.
So Yahoo DFS is now open to UK players. Can access US liquidity but pay in £ (with weird buy-ind like £0.78). A good compromise
— Bigo1 (@Bigo1_) December 1, 2016
The revelation also comes as news that Mondogoal is shutting down their player-facing daily fantasy soccer service while they focus on a business to business offering.
In addition to the UK, Yahoo Daily Fantasy also offers DFS games to players in Canada and 38 states.
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Details of Yahoo Daily Fantasy UK
Unlike FanDuel and DraftKings which have segregated their player pools, Yahoo offers their contests for players in all countries where accepted. Among the sports offered at Yahoo are NFL, NBA, NHL, MLB as well as English Premier League and Champions League soccer contests. Despite sharing the same player pool, buy-ins, prize pools and accounts use the British pound for UK players.
Yahoo has been a leader in traditional fantasy sports for many years, which has undoubtedly played a large part in building their traffic. Yahoo’s fantasy sports platform has also been available to players located in the UK for some time. This should make it easy for many UK fans of fantasy sports to make the transition to DFS at Yahoo when logging into their accounts.
Even though Yahoo remains the third largest daily fantasy sports site, they continue to be distant third to the recently merged DraftKings and FanDuel. While DraftKings and FanDuel each have weekly NFL contests eclipsing $1 million, Yahoo’s guaranteed prize pools hit a ceiling of $100,000. Behind Yahoo in the daily fantasy sports rankings are FantasyDraft and FantasyAces. When DraftKings and FanDuel merges player pools, it could leave an opening for players looking for an alternative. Yahoo appears to hope that expanding to the UK might be a piece of the puzzle that helps them compete with FanDuel and DraftKings.